Hippie Radio 106.9 is Chattanooga’s newest digital radio station. Focusing its core music from 1964 to 1973, Hippie Radio 106.9 reaches Chattanooga’s greatest generation—Baby Boomers.
Hippie Radio 106.9 is a way of life with music from a fun era, including The Beatles, DoobieBrothers, Rolling Stones, Jefferson Airplane, Buffalo Springfield, Neil Young, Spencer Davis, Cream, Crosby, Stills, Nash and Young and more!
The station focuses primarily on the music, with news, traffic and weather sprinkled in along with fun facts of the age, retro trivia, and local information on events happening in and around Chattanooga. Hippie Radio 106.9 targets an audience that’s well educated, responsible for more than half of all consumer spending, and with 40% of the U.S. population over the age of 50, controls 75% of financial assets.