The VW Traffic Center is Chattanooga’s most powerful advertising platform, reaching 80% of the market every week thanks to morning and afternoon traffic reports. Over 1,400 reports each week, featuring sponsorship messages at the end of each report, are aired on 14 radio stations and 3 television stations, hitting 350,000 people each week. In other words, the VW Traffic Network provides enormous reach and frequency!
The VW Traffic Center network of stations provides an avenue for your advertising to air, naturally, during prime drive-time periods of the day: when people are in their cars and actively listening! You literally have a captive audience.
Thanks to these factors, listeners tend to pay more attention to Traffic Reports, and coincidentally—their sponsors due to a scientific concept known as “Active Listening.”