Chattanooga Traffic is Chattanooga’s most powerful advertising platform, reaching 80% of the market every week thanks to morning and afternoon traffic reports. Over 1,600 reports each week, featuring sponsorship messages at the end of each report, are aired on 17 radio stations and 3 television stations, hitting over half a million people each week. In other words, the Chattanooga Traffic Network provides enormous reach and frequency!
The Chattanooga Traffic Network airs, naturally, during prime drive-time periods of the day: when people are in their cars and actively listening! You literally have a captive audience.
Thanks to these factors, listeners tend to pay more attention to Traffic Reports, and coincidentally—their sponsors due to a scientific concept known as “Active Listening.”